Digital Marketing

Online Course

8 Weeks Duration
40 Modules
80 Hours
Installment Options
Certification
Placement Support
100% Practical
Startup Guidance
Freelancing

Introduction

This course provides a comprehensive overview of Digital Marketing for beginners and professionals alike. Whether you’re looking to promote a business, boost your career, or become a freelance marketer, this course covers essential tools, techniques, and strategies to succeed in the digital world.

What you'll learn?

Want to grow a business or start a career in digital marketing? This course is perfect for beginners who want hands-on, practical learning.

You’ll learn everything from the basics to advanced strategies in:

SEO (Search Engine Optimization) – Get your website to rank higher on Google.
Google Ads – Create ads that appear on Google search and drive instant traffic.
Instagram & Facebook Ads – Promote your business on social media and reach the right audience.
Email Marketing – Send powerful campaigns that turn leads into loyal customers. And much more!

What makes this course special?

Step-by-step guidance
Real campaigns, not just theory
Track results and improve performance
Use popular tools marketers rely on
Learn how to increase website traffic, generate leads, and boost sales

By the end of this course, you’ll have the skills and confidence to run successful marketing campaigns for any brand or business.

What you’ll do?

Learn step-by-step with expert guidance
Set up and run real advertising campaigns
Use tools like Google Ads, Facebook Business Manager, Mailchimp, and more
Monitor performance through analytics
Practice with real-world examples and exercises

What you’ll gain?

Confidence to plan and launch digital marketing strategies
Ability to drive traffic to websites and generate quality leads
Skills to track campaign performance and make improvements
Knowledge of top marketing tools used by professionals
A portfolio of your own marketing work to show clients or employers

Total Duration: 8 Weeks | Daily Time: 2 Hours | Weekly Hours: 10 Hours | Total Course Hours: 80 Hours

WEEK 1: Introduction

Topics Covered >

Day 1: Introduction - What is Marketing?
Day 2: AI Tools and Canva
Day3: Social Media Optimization
Day 4: What is Content marketing
Day 5: Social Media Content Calendar

WEEK 2: Social Media

Topics Covered >

Day 6: Caption app & Insta Reels
Day 7: What is paid (Direct) marketing
Day 8: Social Media Marketing
Day 9: Facebook Ad Manager
Day 10: Facebook Ad Manager – Campaign Section

WEEK 3: Meta & LinkedIn Ads Manager

Topics Covered >

Day 11: FB Ads Manager AB Testing, Dynamic Ads, URL Parameters
Day 12: FB Ads Manager Custom audience, Leads, Sales, App promotion
Day 13: LinkedIn Ads Manager
Day 14: What is Mailchimp, WhatsApp Bulk Messaging
Day 15: Create the FB campaigns

WEEK 4: Google Ads

Topics Covered >

Day 16: What are Google Ads?
Day 17: What is Keyword planner
Day 18: Creating a campaign
Day 19: Google Skillshops
Day 20: Campaign types

WEEK 5: Meta Tags and Backlinks

Topics Covered >

Day 21: Blogger Medium and YouTube
Day 22: Search Engine and SEO
Day 23: How and where to create Backlinks
Day 24: What are Meta tags
Day 25: What is Technical SEO

WEEK 6: SEO and Google Algorithms

Topics Covered >

Day 26: SEO Audit Slides presentation
Day 27: SEO Techniques-Google Algorithms-Local SEO
Day 28: Google Algorithm and tools
Day 29: Important Tools Google Algorithm & SEO
Day 30: Local SEO

WEEK 7: WordPress, Woo-Commerce & Google Analytics

Day 31: Domain, Hosting and subdomains
Day 32: WordPress Installation with Plugins
Day 33: Woo-commerce Installation
Day 34: Google Search Console
Day 35: Google Analytics
Legal & ethical considerations

WEEK 8: Monetizing, Interview Preparation & Resume Building

Day 36: Google Ad Transparency
Day 37: 10 major digital marketing services
Day 38: Monetizing digital marketing
Day 39: 4 Pillars of Effective Interview Preparation
Day 40: Resume Building

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